Messages On Hold - Hold On AMERICA

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If you need just one player and a custom program,
you can order it here right now. Just choose your program length
(remember, 2 messages per minute separated by music)
and get it now!

Digital player and 3-4-minute custom program,
generic program and holiday program
Just $495 after $54 INSTANT REBATE

Digital player and 6-8-minute custom program,
generic program and holiday program
Just $595 after $104 INSTANT REBATE

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FREE COPY CHANGE
anytime in the future when you need it...a $100-$200 value!

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ALL OF OUR PRODUCTS NOW COME
WITH THE SUPER PAGES GUARANTEE!

Well produced messages-on-hold
can help you significantly
INCREASE YOUR NET PROFIT!

Since 1984 Hold On AMERICA
has produced the finest, most cost
efficient messages on hold available
for tens of thousands of businesses
around the world.

On-hold advertising reaches a
CAPTIVE audience that is
ALREADY INTERESTED
in doing business with your company.
After all...
they called you!

It's just logical to market to the
people who have demonstrated a
desire to either buy immediately from
you or at least learn more about
your business...

Isn't it?

Callers on hold are thee Perfect Market!
On-hold advertising is a marketers
DREAM COME TRUE!

Now, your business can project
the same professional business-like
image that Fortune 500
companies do.

Well produced messages-on-hold
can help you significantly
INCREASE YOUR NET PROFIT!

You can hear our productions are
world-class quality. We never cut
corners when it comes to writing and
producing. We're one of the few on-hold
production companies with our own
broadcast rated studio facilities. Most
other producers "farm out"
their productions to production
"houses" and, in doing so,
completely lose control
of the quality of their own
productions.

Plus, we NEVER do "cookie cutter"
production as most other on-hold
production companies do (that's
where they use the same copy over and
over just changing the vital details
pertinent to each client).

At Hold On AMERICA we promise
you this:

Your copy will be written exclusively for
YOUR BUSINESS ONLY
from information that you provide.

And...
We will NEVER use YOUR copy
for other clients or your
COMPETITORS. Period.

OK, now let's get to the meat and
potatoes of it...

"We never put calls on 'hold'..."

"Anybody who lets a call sit on
'hold' more than a few
seconds should be fired..."

"With our super-duper phone
system calls just don't go
on hold..."

Actually, you SHOULD be
putting calls on hold.

Why?

Because, if you're not...

YOU'RE NOT DOING
ENOUGH BUSINESS!

According to a compilation of
research studies that have been
commissioned by the big phone
companies, the average business
in the US places the average
phone caller on "hold" for an
average of 54 seconds. Now,
obviously, this number is going to
vary tremendously from business
to business, caller to caller and
situation to situation...but the the
average is 54 seconds.

Breaking that down a little
we find average "hold" times
such as:

33-seconds for pizza "places"..

102-seconds for car dealers..

78-seconds for medical offices..

41-seconds for insurance offices..

69-seconds for colleges

401 seconds for telephone
companies

That gives you some idea of the wide
range of times involved between
different types of businesses
when it comesit' to keeping
callers on hold.

So, here's the simple truth...

A company, if it's doing the
amount of business it
should, must put callers
on "hold"...at least sometime
during the call. The call
volume SHOULD be
greater than the number
of people available to
handle it.

When most business people
think about putting callers on
hold, they concern themselves
with the interval of time between
when a call comes in
and when the caller is actually
connected to someone. In reality,
this is one of the shorter hold times
in the calling sequence. Most
callers are placed on "hold" for
longer periods of time after they
are connected to the person they
need...for a variety of reasons.
For instance, if that person needs to:

Converse with another person...

Call another person...

Check a file...

Determine an account balance...

Locate a shipment or person...

Check relevant facts...

Transfer the call...

Determine a rate or price...
etc...

What do your callers hear
when you put THEM on
HOLD

DEAD AIR?

"Dead air" on "hold"
makes callers angry!

Callers do not know if
they are still connected
or not and hang up
quickly.

With "DEAD AIR" on hold:

After 10 seconds callers get frustrated...

After 20 seconds callers feel anger...

After 25 seconds callers forget who they called...

After 35 seconds 25% of callers
HANG UP

After 50 seconds 30% more hang up...

After 75 seconds, with dead air on hold,
the average business can lose over 80%
of its calls and not even know it!

"OK, I'll just slap a
radio on hold. It'll
let callers know
they're still connected
and it's free."

Great!
Except, besides playing music your
callers may not like, commercials for
your competitors and depressing news,
IT'S NOT FREE!

ASCAP, BMI and SESAC...
THE MUSIC POLICE

The law is very specific...

A business putting commercial music on
hold, no matter what the source...radio,
CD, tape, mp3, or even a live band... must
have "permission" from the copyright holder
for each piece of music.

Permission, of course, is obtained via
payment of...ta da...
LICENSING FEES!

ASCAP, The American Society of Composers,
Authors and Publishers, BMI, Broadcast Music
Incorporated, and SESAC (the letters don't
stand for anything) are the three non-
profit organizations in the country
sanctioned by Congress to collect and
disburse royalties collected from businesses
that use commercial music to the writers,
artists and publishers of that music.
It doesn't matter what kind of business uses the
music...whether it's a car dealer, radio station,
night club, concert promoter, grocery store,
law office or fruit stand...the fees are to be
paid. It's how song writers, artists, publishers
and others in the music industry earn their
livings. Nonpayment of royalties is considered
theft of intellectual property and is called
"music piracy," or, "intentional copyright
infringement." The penalties for ICI can be
severe, including jail time, fines, and punitive
damage awards.

Just read the copyright notice at the
beginning of every movie...the one that begins,

"FBI Notice"

Same law!

Important

Licenses from ALL THREE clearance houses,
ASCAP, BMI and SESAC are needed
because each organization licenses, or
"clears" roughly a third of the music
played on the radio. So even if you buy, say,
an ASCAP license, BMI and SESAC
can still press charges and/or sue you
for using their music without a license.

Combined licensing fees can run to $900
per year (for 1-9 CO lines) for a medium
size business JUST to have a radio on hold.
Make sense?
Of course not.

Hold On AMERICA's music is produced
especially for use on hold...we own it...so
all music fees are included in our charges.
With a Hold On AMERICA system you are
totally free from music hassles.

Now you can...

CREATE YOUR OWN
RADIO STATION
THAT PLAYS MUSIC YOUR
CALLERS LIKE AND
COMMERCIALS ONLY
FOR
YOUR BUSINESS
FOR A FRACTION OF THE
COST OF LICENSING A RADIO.

When you can have custom music
designed especially to appeal
to your callers...and messages
about only your business for far
LESS than ASCAP, BMI and SESAC
fees...
It doesn't make any sense at all
to put a radio on hold.

More information about music copy-
rights and licensing can be found at
ASCAP.com, BMI.com or SESAC.com
or from the Library of Congress' website.

EQUIPMENT
Some telephone systems require an mp3
or a "wav" file to be uploaded directly in...
but for most systems we use what is known
as a "digital on-hold player" to play your
programs to callers who are put on hold.
We work closely with and represent every
reputable equipment manufacturer so we
have the ability to tailor the equipment to
your phone system and needs. We make
sure the equipment you get is able to transmit
our programs with the highest possible
fidelity and give you years of trouble-free
service.

The unit we sell the most is manufactured
entirely in the USA by Nel-Tech Labs
in Derry, NH. It carries a five-year
factory warranty.

The audio (your "on-hold program") is
stored on a little plug-in thumb drive...
exactly the same kind you'd buy at Wal-Mart
or an office supply or computer store. You
simply insert the thumb drive into a computer's
USB port and "drag" the file of an on-hold
program that we emailed to you onto the
drive. Then, insert the thumb drive back
into the player and you're instantly
"ON THE AIR!" The entire
process takes about a minute.

Now...
...how do we go about getting genuine
Hold On AMERICA on-hold
programming working for your business?

Here are the steps involved:

1.
You execute a completed order form which
details your purchase...

2.
We send you the player with a "generic" program
so you can install it and replace the "dead
air" or radio you currently have on hold.

3.
We get copy "facts" and ideas from you and
your website about your business and write
an initial set of messages for your business.

4.
We email the initial message set to you for correc-
tions, revisions, etc., and we keep working
until we get the messages exactly the way
you want them.

As a side note, here...
Over the years we've done more than fifty focus
group sessions designed to ascertain what people
think about and feel when they are put on hold;
what they relate to, what turns them off and what
motivates them to take action. To our knowledge,
no other on-hold production company has done
this. We always write our initial copy draft
following a set of guidelines called "formatics"
that are derived from and based on our
focus group research results.

5.
After we get the copy just the way you
want it and you've signed off on it,
we record the voice tracks, go through
a post production editing and processing
session, and do a preliminary "test mix"
with the type of music you chose from our
huge library of "hold" music.

6.
After you approve the mix, we make a final
mix equalized with our "ULTRA-SONIC
SOUND" process designed to maximize the
intelligibility of your program even on bad
phone lines and cell systems and email
it to you to put on the thumb drive.

That's all there is to it. It's simple, fast and, with
the Verizon SuperPages Super Guarantee
along with Nel-Tech Labs' FIVE YEAR
equipment warranty, WORRY FREE!

"So, how do I know how long a
program I'll need?"

Easy. Our focus group tested formatics
recommend 2 messages per minute each
separated by about 10-seconds of music.
So, if you want to tell your callers about
8 different aspects of your business, you'll
need at least a 4-minute program.

"When do I change my
program copy? "

Easy again. Whenever you want to.

Some of our clients change their copy only
once a year and others every week, it all
depends on your needs and how actively
you want to use hold time as a promotional tool.

Just keep this in mind:

When callers are listening to what they
KNOW is a recorded message, their
sales resistance is turned OFF.
Therefore, without realizing it, they
are much more susceptible to
suggestion than when they are
speaking to a live human.

And THIS is one of the things that makes
on-hold marketing so incredibly effective!

SUMMARY

1.
Hold On AMERICA has been in business
for over 27 years and services over
40,000 installed locations. The average
"on-hold company" has less than 2 years
experience and has around a hundred
locations installed.

2.
Hold On AMERICA sales are all covered
by the Verizon SuperPages guarantee.

3.
Most equipment sold by Hold On AMERICA
carries a 5-year factory warranty and is
MADE IN THE USA!

4.
Hold On AMERICA uses formatics
developed from our research to create
program elements and copy that is
significantly more effective and cost
efficient than our competitors.

5.
Hold On AMERICA
is expert at handling both small and large
accounts with ease so whether you're
interested in one system or systems for
500 locations, we have the experience
and expertise to do the job right
the first time.

Oh yeah...and one more little thing...

6.
We absolutely guarantee to
BEAT ANY WRITTEN OFFER,
FEATURE FOR FEATURE,
BY AT LEAST 20%
OR
WE'LL GIVE YOU A
FREE SYSTEM!

So, with all that...
Is there really a reason to go anywhere else?

Quite frankly, we can't think of one!
So, why not puck up the phone right
now and call us at
813-643-9100
and let's discuss how effective on-hold
programming can
INCREASE YOUR BOTTOM LINE!

One of our clients once said,
"...having a messages on hold system
is as important as having a sign out front... "

And, he was right.

You spend lots of good money advertising
your business and trying to get potential
customers and clients to call you.
Don't you owe it to yourself and your
business to have the very best on-hold
presentation you can get?

We absolutely guarantee you that with

Hold On AMERICA

YOU WILL!

813-643-9100