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Pricing
Policy...
Hold On AMERICA, Inc. guarantees you
the lowest price, period. We will beat any
written offer, feature for feature, by
at least twenty percent (and give you a
better sounding program on hold) or we
wil give you an entire system free.
News...
Toothfairy
Hotline is Hot!
Hold On AMERICA, Inc. would like to thank
the pediatric dental community  for the overwhelm-
ingly positive
response to the Toothfairy Hotline from doctors nationwide.
The Toothfairy Hotline consists of a
dedicated telephone line (with a
telephone book listing such as
"Toothfairy," or,
"Toothfairy Hotline,")
that is connected to the digital
"Toothfairy Player"
which is located in the doctor's
office. Children call the number
and listen to a two to three
minute action-adventure fun
program with dental hygene
messages from the Toothfairy. The
doctor's name and office are
integrated into this practice-building program as well as
music, sound effects and running
characters who appeal to the
typical young patient. The program is changed monthly.
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The
average business puts the average
caller on hold 2.31 times for a
cumulative average of fifty-four
seconds.
This
doesn't mean every call is put on
hold. Some calls "hold"
for only two or three seconds
while others may hang on for
three to five minutes. The
average nationwide for all calls
to all businesses is fifty-four
seconds.Hold On
AMERICA has
commissioned research of the
"hold" situation which
revealed that with "dead air"
on hold…
After
20 seconds...
Callers begin to get frustrated
After
30 seconds...
Callers start to feel anger
After
45 Seconds...
Callers actually forget who
they've called
After
60 Seconds...
30% of callers hang up
After
90 Seconds...
Another 50% of callers hang up
After
two
minutes... The average
business has lost over 80%
of
its calls and doesn't
even realize it!
Are you losing money? If
a prospect hangs up while waiting on
hold, a business has less than
a 10% chance of ever
getting that caller back as a client or
customer.
- With NOTHING on hold, the
average caller will hang on for 41 seconds
- With A RADIO on hold, the
average caller will hang on for 57 seconds
- With BACKGROUND MUSIC on hold, the
average caller will hang on for 63 seconds
- With Hold On
AMERICA messages on hold,
the average caller will hang on
for 196 seconds AND
be in a better mood when
someone from your business gets
back on the line.
Other
Facts...
- Having a
voice-mail system increases the
average "hold" time
from fifty-four seconds per call
to sixty-seven seconds per call.
Studies have
shown that the hold time increases
when
a person is returning a call to
someone who left a voice-mail
message. Research also indicates
an increased stress level with
voice-mail induced return calls
because of timing and convenience
problems.
- Most business
people put callers on hold more
often and for longer periods of
time than they think they do.
When a business
person puts a caller on hold,
it's usually for a reason; to
find a file, get some numbers,
etc., so time
seems
to go by quickly for that person.
To the caller on hold though, it
seems to drag by interminably.
We've actually timed calls on
hold and discovered that they
were, on average, two to five
times longer
than the person putting the call
on hold thought.
- Most calls are
put on hold after
the caller is connected to the
person to whom he or she wishes
to speak.
When
most business people think about
putting callers on hold, they
concern themselves with the
interval of time between when a
call comes in and when the caller
is actually connected to someone.
In reality, this is one of the shortest
hold times in the entire calling
sequence. Most callers are put on
hold for longer
periods of time after
they are connected to the person
they need for a variety of
reasons. For instance, if that
person needs to:
·
Converse with another person in
the office...
·
Converse with another person by
telephone...
·
Check a physical or computer
file...
·
Determine an account balance...
·
Locate a product, shipment or
person...
·
Check relevant facts...
·
Transfer the call to another
person...
·
Determine a rate or price...
What are your callers
going to hear when they are put on
hold?
 Fact: Most sales start
with a phone call. We can make
sure callers to your business
hear the right thing... a program
designed to accomplish your specific
business goals. No dead air and
no commercials for your
competitors. Remember...
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