Programs and Copy Changes
Receiving
calls from many of the same people day after
day, or putting people on hold for long periods of time
usually indicates the necessity of a longer
program and/or more frequent copy changes.  Hold
on AMERICA recommends
messages that are 10 to 20 seconds in length
with ONE primary sales
thought per message plus our other
copyrighted on-hold format lines. To maximize both listener
acceptance and marketing
effectiveness, we recommend five to
ten-seconds of music between messages - no
less than five, no
more than ten seconds. Based on the above then,
following are program times and
recommended music/message
configurations...
3-Minute Program
6
different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
4-Minute Program
8
different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
6-Minute Program
12
different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
8-Minute Program
16 different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
9-Minute Program
18
different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
12-Minute Program
24 different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
16-Minute Program
32 different messages that are up to 20
seconds in length plus music and courtesy
("Thank you..") messages
Advertising and marketing
on "hold" can pay big dividends
for you by actually making your callers
glad that they were put on hold to be
sold your products and services. And,
here's the best part...WE do all the
work. We'll handle the creative process,
the writing, the recording...everything.
Getting messages-on-hold onto your hold
buttons really will be a completely
painless task for you. Call or e-mail us
today for all the exciting details! Just
click on the CONTACT US link right below.
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