 Advertising
On Hold
Program
Copy
Construction...
1. Emphathy building
"buffers"
2. Establishment of subject
matter
3. One thought sales statement
4. Action request
Suggested Formatics...
...Max message length 22 seconds
...Two voices-male and female
...Frequent music changes
...Integrate messages into the
...music to drive
home copy
...and sales
points.
Home of the
Pros
 The Hold On AMERICA staff
consists of seasoned
professionals with years of audio
production experience. Our
studios are state-of-the-art and
broadcast quality. In addition,
we utilize the services of many
of the finest independent writers
and producers across the country.
We don't believe
that mes-
sages on hold can sell any-
thing. What they can do,
and do very well, is encourage
a dialog be initiated between
your caller and your employee
when he or she answers the call.
The employee then does the actual
selling. This tactic has
proven to be very successful.
Ask us about it.
Playback
Equipment
All of the equipment we provide
has been thoroughly tested, not
only for sound quality, but for
ease of operation, reliability,
warranty service and manufacturer
credibility. We recommend that
you do due dilligence before
purchasing any digital playback
equipment.
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Focus
Group Testing Assures
Effectiveness
Our focus group
tested copyrighted message
construction and program
formatics, outlined on the left,
are designed to combat
"drifting off." We
psychologically affect the caller
by constantly re-demanding his or
her attention to your messages.
Other
Divisions
Other divisions of
the company include
Broadcast Producers, Inc.,
producing radio commercials and
TV spot audio tracks that run on
stations and networks nationwide.
The Science Minute is our syndicated radio daily one-minute update of the days science news and The
Toothfairy Hotline brings
the toothfairy to life for little
pediatric dental patients
nationwide.
Hold
On AMERICA, Inc. has been in
the messages on hold business for
over twenty years and is, in
fact, one of the pioneers of the
industry. Founded in December of
1983, we have invented many
aspects of the business from
playback equipment design to
music and program formatics.
Clients
Our national list
includes the
US Postal Service, Busch
Entertainment, US Food
Service, Thermo King Inter-
national, Dominos Pizza,
WebMD, Medical Manager
and many others, as well as
thousands of car dealers,
doctor and dental offices,
hospitals, insurance agencies
and other local businesses
from coast to coast and
around the world.
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